Presented by Jared Jamison, Chief Strategic Planning Consultant, PSMJ Resources, Inc.

Is your firm is trapped in a race to the bottom? 80% of AEC firms struggle with commoditization, competing against dozens of qualified firms for the same projects, all telling the same basic story. Meanwhile, a select group consistently wins premium projects, enjoys stronger client relationships, and achieves industry-leading profitability. What’s their secret? They’ve cracked the code on strategic positioning. Hear PSMJ Chief Strategic Planning Consultant Jared Jamison explain how to identify your differentiating position in the market and leverage it for maximum results. He dives into how you can:

• Escape the commoditization trap that’s keeping your margins thin, and your team overworked
• Identify your firm’s hidden competitive advantage that clients value most (it may not be what you think)
• Make the right strategic decisions to strengthen your competitive advantage, better serve your clients, and improve your profit margins
• Create a sustainable competitive moat that keeps competitors at bay while you capture market share

This isn’t another theoretical strategy discussion. You get practical and actionable insight on how to think about positioning, pricing, and how you run your firm —with actionable takeaways you can implement immediately. Stop hoping to outwork your competition. Start outthinking them.

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